Described by the Washington Post as “the U.S. State Department’s Upworthy clone,” ShareAmerica is a website allowing people to easily share viral pro-American content on social media. The site certainly has a feel like Upworthy or other social media feel good sites. The articles usually have a short write-up along with accompanying video and have easy options for sharing on Facebook and Twitter. There are different categories of content, or “themes,” as the site calls them ranging from visa information to human rights.
On Facebook, the ShareAmerica has a little of 11,000 likes, which questions the overall reach of the program. Additionally, as we discussed in class, what is the purpose of this site. Is it to actually win hearts and minds, or is it to just push out pro-American propaganda regardless of the overall message. In other words, what how will State define success of the program? Number of likes and shares, or effectiveness of the messaging in the content? Guess we’ll have to wait and see….